Apr 05 2012
Microsoft is currently brewing a new plan to make the the enduring Office for listed companies to earn more profit. Be on sale in June this year of Microsoft Office 2010, one of the biggest changes is the user can get some Office product functionality provided free of charge. In addition to free browser-based Office Web Apps to Office users around the world, Microsoft also plans to help PC manufacturers in the streamlined version of its new production computer to install Office. This proposed recently launched version of Office Starter contains a stripped-down version of Word and Excel. PC users choose the Starter Edition to upgrade to the paid version in the future, then the PC manufacturers, retailers and Microsoft can make money.
Microsoft Business Division president Stephen Elop said in an interview Wednesday, “In the future, most of the new factory computer will be pre-installed Office 2010 Starter Edition, users from the boot of the time, you can contact and experience to this newOffice products. “ Microsoft estimates that after the release of Office 2010, 80 percent of the new PC will be preloaded with the simplified version.
Microsoft obviously is a huge gamble, the plan will allow the company access to most of the profits from the two pillars of Windows and Office products, that is, the Office products, most of the profits from the enterprises and the general computer consumer . In addition, Microsoft is also trying to engage in fierce competition with Google application services so that the free product.
In addition, the Starter Edition is only recently launched, in fact, Microsoft has been selling low-end Office suite. After the launch of Office 2010 Starter Edition will be the first to replace Microsoft Works, Microsoft Works has been widely pre-installed on new production on the PC. Office Starter Edition to provide users with a slimmed-down version of Word and Excel, PC makers are actually installed the full version of Office, users only have to pay the upgrade fee, you can always unlock as soon as possible to upgrade to the paid version.
In order to facilitate the users to buy the full version of Office, Microsoft plans to provide users with the option-rich products. In addition to the traditional boxed copies of Office suite, Microsoft also plans to sell the product key card can be used to upgrade a single copy of Office (boxed copies can be used two or three computers, depending on the version of Office).
Compared with other more traditional boxed product, the product key card there are some subtle differences. Similar to the product key cards and gift cards in supermarkets, is activated in money, is a plastic or cardboard card. This means that stores do not have to pay large upfront costs for the software is activated.
According to Elop revealed that Microsoft is considering a way to reduce inventory business model. However, to reduce retailer inventory costs are only one aspect of the plan.
Elop also said, “If the Office product is a real value of the stock boxed product, we also must consider the security issues”. In contrast, the product key card by any authorized retail department or sales staff custody.
Microsoft also plans to launch Web-based application, the Office 2010 full version. Elop said Microsoft will place a button in a prominent position in the browser to open the desktop version of Office documents to facilitate the user. Installed the latest Office software, the user will immediately see the document.